Pune Luxury Real Estate on Rise

After a lull of over a year, the luxury segment of the city's real estate market has shown signs of a comeback. Realty sector experts say that there has been a steady increase in luxury projects across cities in India and Pune is a big contributor to this movement.

"Bangalore is at the top of the chart as more than 50% of total luxury units launched in 2012 are there, while Pune has a contribution of nearly 8%," Shveta Jain, executive director of realty advisory company Cushman & Wakefield India, told TOI.

"Residential luxury market in India has exhibited a bullish behavior despite a slowdown in the real estate market of India during the last couple of years. The growing demand in the segment is mainly due to the increase in the number of high net worth individuals (HNIs),'' she said.

Ashutosh Limaye, head of real estate investor services at realty research and advisory company Jones Lang Le Salle (JLL), said despite global economic and financial crisis, the Indian residential market has been relatively stable. "Luxury homes is a growing preference of new age buyers and that has encouraged developers to launch luxury or super luxury housing projects priced between Rs 1 crore and Rs 20 crore.''

The data available with Cushman & Wakefield indicate that there has been a steady increase in luxury projects across the major cities in India.

While cities such as Hyderabad, Bangalore and Pune have witnessed an upward trend in the total number of luxury housing units launched, cities like Mumbai, Kolkata, and the NCR have witnessed a decrease in the total luxury units launched in 2012 in comparison to 2011. In Bangalore, Mumbai and Hyderabad, the luxury segment contributed 7%, 5% and 5% respectively of the total housing supply in 2012, while in Pune it contributed nearly 1%.

Locations such as Goregaon East in Mumbai, Gurgaon in the NCR, Hebbal in Bangalore, and western Hyderabad witnessed the highest capital appreciation at 44%, 42%, 21% and 13% respectively in 2012, the firm said.

The enthusiasm of developers is visible as Pune and surroundings witnessed the launch of three high-end homes projects in less than a month's time, with each unit carrying a price tag of Rs 1 crore upward, going up to Rs 7 crore. Pune witnessed launch of three luxury projects in 2012 in comparison to two projects last year. While the number of total units launched in 2012 increased by nearly 170% over those launched in 2011, the number of luxury units launched in 2012 increased by more than 250%, Cushman & Wakefield pointed out. The average launch price of luxury projects launched in 2012 increased by nearly 20%, compared to 2011.

Sanjay Bajaj, managing director for Pune at JLL, said: "Despite the cautious economic climate, there is still a lot of wealth generation happening among India's HNIs. The luxury homes segment is not a huge contributor to the overall real estate demand in the country, but it has a definite - though limited - clientele and developers who are catering to it. Pune has a relatively good demand ratio for luxury housing in the country; thanks to better amenities and less exotic land prices.

Rishabh Siroya, director of a realty firm, told TOI that seekers of luxury homes are showing renewed interest, though there was never a slump as far as this segment was concerned. "It's perhaps a coincidence that developers did not launch any ambitious high-end homes project in the last one year or so, but there was no question of demand for these properties at any time. Recession never hits luxury. If one wants to buy a Rolls Royce car, he buys it - good markets or bad,'' Siroya said, adding, "The key to luxury housing is that the buyer must be convinced about the features he's getting. Once that happens, price is no hindrance."

Abhisheck Lodha, managing director of a Mumbai based realty company, offered a different paradigm for luxury. "Luxury is a state of mind. Strangely, however, luxury has been connected with the price of homes. It is important how a person feels living in the house he occupies and the comfort he draws from its surroundings," Lodha said. Lodha added that the market for high-price homes was niche one and thus small. "This segment is about 4% of the country's residential market, led by select cities such as Mumbai, Pune, Bangalore, Chandigarh and Delhi NCR. It is, however, growing steadily on the back of rising aspirations and higher disposable incomes.

Luxury housing in India is here to stay, but will probably never cross the 5-6% of the overall real estate demand, Bajaj said. "The rich-poor divide is still too big. While buyers of luxury housing are less affected by economic fluctuations than the middle-class, it cannot be said that performance of the economy does not drive the sentiments in this segment."