Wednesday 3 October 2012

Real Estate Product- What to buy and how?

When you go scouting for properties, what do you actually compare in projects? Lets take today's topic as actual product which a developer is offering. Product means the Apartment and its specifications, amenities which the Developers actually provide. Because there is no uniformity/standardisation in Real Estate or among Developers, for the internal specifications like flooring, toilet tiles, sanitary and CP fittings, doors, windows, electric wiring, door and window fittings, kitchen platform, paint, etc. and same with the external specs like elevation treatment, building architecture, club house finishes, landscape, lifts, and hell lot of items. White goods, like AC's Chimney and HOB, water purifier etc etc...
Does one look for the actual make and brand of these items?
Mostly good developers give you what they show you in the sample, model or show flat. Does this get captured in your contract agreement?

Anyways, you must check these finishes in the initial stages of your survey when you do the window shopping. Always insist to the sales person at site to clearly present you on what will be actually given to you as the final product. Do not assume that the sales guy will take care of this. People have burnt their fingers over many many years over this issue. As a buyer you must always make sure to ask what is the final finish and record it in the beginning only to avoid issues and disputes after 2 years when the project comes for finishing and record it in the agreement. Verbal commitments are like sales talks and as no one remembers what happened even couple off days back so how can one remember 1 or 2 or 3 years before things.

Coming back to the product and its pricing, make a comparison chart of shortlisted projects, their rates and actual offerings in terms of brands, finishes, makes and then only come to a conclusion of zeroing down to a particular apartment in a project.

There are many developers who themselves as will make this comparisons for you to pitch their product but you as a buyer should do this home work. If you do not do this then it is entirely your mistake when you do not get the desired product which was pitched to you in the beginning.

Many times what happens is that a good product with very good specifications by a grade A Developer and another product of much less specs and quality by a Grade B Developer, is offered at almost same rate ( at same location). And some buyers often buy the inferior product and then regret there after. This happens because there homework was not good at all or some other factor force them to buy the inferior product.

To avoid all these regrets and repents please wake up and buy with your eyes wide open.

Bottom line: A good product overall will always give value for money even after 15-20 years as it is the real good one.

12 comments:

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